BREAKING NEWS: Director´s cut of Hold It Against Me video

http://www.jonasakerlund.com/music_videos#britney_spears/_hold_it_against_me_

7TH BRITNEY SPEARS ALBUM “FEMME FATALE”

For Immediate Release:
February 8, 2011

Spears Teams Up With VEVO And MTV For Special

“Hold It Against Me” Video Premiere On 2/17
New York, NY – Britney Spears’ highly anticipated seventh studio album Femme Fatale is confirmed to be released on March 29th.
The “Hold It Against Me” video directed by Jonas Åkerlund will premiere on VEVO and will air simultaneously in its entirety on MTV right before a new episode of the network’s top-rated Jersey Shore and on MTV.com at 9:56 PM EST on February 17th. Special teasers for the “Hold It Against Me” (← click to view) video have been airing on Britney.com, and will continue to air up to the premiere.

* * *

About VEVO:
VEVO is the leading premium music video and entertainment service with 1.7 billion worldwide streams and over 60 million unique visitors in the U.S. and Canada each month. Ranked by comScore as the #1 Music platform on the web, VEVO syndicates its programming to additional internet destination sites, including AOL, BET, CBS Interactive Music Group (including Last.fm), Univision and, through a special partnership, VEVO on YouTube, expanding the platform’s reach across the worldwide web.VEVO received the prestigious Advertising Age Media Vanguard Award for Online Video Platform Launch of the Year.
About MTV:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com/.

OFFICIAL STATEMENT OF JIVE ABOUT FEMME FATALE

New York, NY – Britney Spears announces her seventh studio album is titled Femme Fatale. The iconic global superstar’s title Femme Fatale is a tribute to bold, empowered, confident, elusive, fun, flirty women and men. It’s not a conceptual album, Spears is letting the music speak for itself. She’s worked hard on it for two years and she considers it to be her “best album to date,” true to where she is now personally and professionally.

Femme Fatale (Jive Records) is executive produced by Max Martin and Dr. Luke.
Spears is peerless among her contemporaries. Throughout the years, Britney has consistently released hit after hit for over a decade, selling close to 70 million albums cumulatively worldwide.
Few artists have earned the distinction of having five No.1 debut albums, and 24 Top 40 hits. She most recently set a new one-day precedent for single sales with her current No. 1 hit song, “Hold It Against Me.”Jonas Åkerlaund shot the video for the song.
Details on the video premiere and album release date are forthcoming.

BREAKING NEWS: FIRST DATAILS OF HOLD IT AGAINST ME VIDEO!!

MTV Shows

Sure, details are limited on what the Jonas Åkerlund-directed video for Britney Spears' "Hold It Against Me" is going to look like, but when Brit's choreographer, Brian Friedman, sat down with MTV News, he teased some scintillating details about the video.

"I didn't necessarily have pressure with this — it was more excitement," he said of working with the pop diva again. "I haven't been with Britney in five years on a project, so it was excitement to be back with her. It was excitement to get her dancing really hard again 'cause she's had a couple of years where she's been dancing different styles of dance and it hasn't been me.
"It's not necessarily that she hasn't been dancing, it hasn't been what I get from her, and what I seem to get from her is this tigress quality," he continued. "And she prowls. She really dominates when she does my choreography, and that's what I wanted to get back. Excited yes, scared no."
Shot over two days last weekend, the video shows Spears in a look she tweeted from the set. The preview pic, a lo-res photo, shows Spears from the shoulders up, standing with her back to the camera and her face turned toward it. The singer is in a red outfit, surrounded by a wreath of microphones.
While Friedman danced around any specific details about the clip, he did share that the video will have 10 male dancers. He also told us his favorite part: "I love nudity," he teased.
"I can tell you that Britney is wearing a couple of hats in this video — not literal hats, but she's playing roles in this video. That is what I can give you," he explained. "In every role, she is dancing. She is going to be dancing throughout the whole video. Like I said: Dance is the focal point of this video."
He also teased a bit about the costumes: "She's taking fashion risks. Things we've never seen her wear before she's wearing in this video, and I think it's just very sexy and it's a little bit playful," he added. "She's going to be doing something in this video that we've never seen her do. I'm not gonna tell you what that is but she's going to be sweating and she's going to be getting bruised and battered."
What are you expecting from the "Hold It Against Me" video?

Source: MTV

New tweets from Britney´s crew about Hold It Against Me video shoot

Britney Spears:
Day 1 of the HIAM shoot with Jonas. Such an incredible experience. I think this will be one of the best videos I have ever done. -Brit


Day 2 is a wrap! #HIAM video coming soon…. – Britney


Brian Friedman:
Must sleep b4 the big day tomorrow… Early call time but I have 2 make time 2 put on some guyliner! A smoky eyes a must w/ @britneyspears


About 2 look @ the set for HIAM… Last day of rehearsal went well. Now its time 2 shoot!!! @britneyspears

What a fabulous day on set of HIAM! @britneyspears killed it! She danced her ass off! Great work 2 my dancers too…Y’all slayed!


Its a wrap everybody! HIAM video will be legendary! Thank you @britneyspears for being YOU, Jonas Akerlund 4 Brilliance & the dancers! Werk

New tweet from Britney about HIAM videoshoot!!

Dance, dance, and more dance. Getting ready to shoot the video for HIAM this week with Jonas Akerlund. Super excited! – Brit

Will Jonas akrelund direc Hold It Against Me video?

Jonas Akerlund irect Telephone, Paparazzi of Lady Gaga and Ray Of Light of Madonna or Whos That Chick de Rihanna.