HOLD IT AGAINST ME, 1ST SINGLE OF BRITNEY´S 7TH STUDIO ALBUM

Tuesday, January 11 at 6pm (US) the Facebook message is going to start! Get ready!!


Official email from Jive Records:
We are about to launch the new Britney Spears single!! We are customizing a web widget for radio stations to “unlock” her single when 2 million fans share to their Facebook pages starting Tuesday, January 11th. Below is a description of how it will work. The station widget will be made custom for each station with their logo, tag, etc. and when fans/listeners share on their Facebook page it will say “STATION and I are helping Britney Spears …” which will also include a link back to your station site.

Here’s the flow of how it’ll work:
* The station will place the widget we send them on their homepage (in the event the widget isn’t compatible with the partner site, we will provide a hosted landing page branded with the station’s logo and a link back to their site that where the widget can live)
* The widget will use single artwork only and have the following copy, the Buy Link can go to any retailer:
Britney Spears Fans In Command (use single art logo/fonts)
Once Britney fans share this message 2 million times on Facebook she will release her new song
Share (button)
Can’t wait?
Pre-order now!
* The station drives fans to the widget to share the message into Facebook, for example:
Radio drive from on air
Sites create banners, send emails, social network posts, etc
* Once user hits Share button on widget, the usual Facebook pop-up/allow screen with the Share message will appear. The Share message that will appear in the user’s Facebook Newsfeed is (example)
“Z100 and I are helping Britney Spears share this message 2 million times to get her new song released early! Click now to help!” ::shortened URL:: (linking back to radio website where widget lives)
* The widget will display how many shares there have been til we hit 2 million
What does this all mean? In a nutshell, the premiere date of the single will be completely determined by the fans and when they reach 2 million! That’s the official release date!

Source: Wonky Pop